YouTube Commits $200M to Promote Premium 'Channels'

There was Jay-Z, Flo Rida and the Neon Trees; Julia Stiles, Jennifer Beals, Virginia Madsen and Google executive chairman Eric Schmidt. YouTube threw a star-studded show for advertisers to tout its $100 million investment new "channels," a bid to bring professional entertainment to the world's largest video site. It also unveiled a $200 million campaign across Google's Content Network to push those channels -- meaning online ads promoting the nascent entertainment brands will start appearing in a big way.