YouTube Plans to End Targeted Ads to Kids to Comply With FTC

Apparently, to satisfy regulators, YouTube officials are finalizing plans to end “targeted” advertisements on videos kids are likely to watch. The move could immediately dent ad sales for the video giant -- though not nearly as much as other proposals on the table. The Federal Trade Commission is looking into whether YouTube breached the Children’s Online Privacy Act (COPPA). The agency reached a settlement with YouTube, but has not released the terms. It is not clear if YouTube’s changes to ad targeting are a result of the settlement. The plans could still change, apparently.