Zoom is the new political rally

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Gatherings of tens of thousands of Vice President Harris' supporters are raising millions of dollars for her campaign—and it's happening on Zoom. These online events are cheaper to organize, easier to attend, and they're poised to become a powerful tools for fundraising and voter outreach this fall.  "I have never seen this level of virtual support," said Imani M. Cheers, a professor of media and public affairs at George Washington University. "What we're seeing now at the moment is a beautiful intersection of concerned citizens utilizing digital media and virtual technology to campaign, to gather, to organize and—fundamentally—to fundraise," Cheers said. Virtual rallies for Harris raised at least $10 million in one week, as the Harris campaign has embraced digital media.


Zoom is the new political rally