Why Facebook's Troubles Haven't Dented Its Profits

In response to the Cambridge Analytica story, Facebook has curbed outsiders’ access to its data, vowed to hire thousands of additional content reviewers, and offered users clearer privacy controls. “I don’t think they do anything that will cost them more than a dollar over the long term,” said New York University professor Scott Galloway. The changes Facebook announced to regain consumer trust were “a series of half measures — one part delay, one part obfuscation. They’ve effectively done nothing [and] it doesn’t look like anyone cares,” he said. Consumers outraged by recent revelations tend to express that outrage on Twitter and Facebook, he said.