Here’s Where Smaller ISPs Are Blazing Ahead in the United States

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While six large internet service providers (ISPs) dominate the United States fixed broadband market, Ookla's Speedtest Intelligence reveals smaller providers are sometimes the fastest ISPs in a given state in the Midwest, South and West. This analysis examines US states in which smaller ISPs were the fastest fixed broadband providers during Q3 2021. Major findings include:

  • Smaller providers are fast in the Midwest. nine out of 12 Midwestern states had a fast fixed broadband provider that wasn’t one of the big six national ISPs.
  • Internet cooperatives and municipal broadband providers in the South stood out during Q3 2021 by offering Southerners fast, accessible and affordable fixed broadband internet alternatives.
  • Smaller ISPs in the West had a tougher time competing with national ISPs
  • Smaller ISPs can be competitive locally, but face uphill battles across the country, especially the Northeast

[Josh Fomon is a content specialist at Ookla.]


Here’s Where Smaller ISPs Are Blazing Ahead in the United States