Mark Zuckerberg’s Threads Poses a Conundrum for Regulators

In an era of tighter antitrust scrutiny of Big Tech in the United States, in Europe and elsewhere, what questions does Meta’s effort to extend its social media reach raise about the industry’s ability to expand into new areas — even when players build new services themselves, rather than buy a smaller foe? Size matters, but it’s just one factor. Regulators will want to know how Meta is gaining market share. Data concerns loom large.  Being big doesn’t run afoul of antitrust law. “The key is network effects.”  “There’s a narrative out there that anything a tech company does is bad.”