Online Anger: Which Broadband Brands Get Customers the Most Riled Up?

The electronics/technology sector ranks second on a list of industries that elicit the most emotional language among online commenters, according to an analysis of online reviews from Trustpilot conducted by online learning provider Preply. The electronics/technology sector was outranked only by the travel/vacation sector. What is causing anger among these online consumers? Preply analyzed the overall anger quotient for each brand to find out the top 100 anger-provoking brands. AT&T was number 18 out of 20.  Charter’s Spectrum brand and Verizon Wireless also were among the electronic/tech companies that were found to elicit the most online anger. 

• “Fees,” “beware,” and “lied” are the emotional language terms used most frequently in reviews. 
• “Scam,” “fraud,” and “joke” are the main accusatorial words used in reviews. 
• Customer service is the chief complaint among consumers, more so than the actual product or service that consumers received.