ColorLines

Internet platforms like Facebook, Google and Twitter use core algorithms to intentionally gather likeminded people and feed them self-validating content that elicits powerful reactions. Combine this with the platforms’ ability to finely target messaging and ads and you’ve created a potent formula for the virulent spread of disinformation, propaganda and hate. In response, more than three-dozen racial justice and civil rights organizations—including our group, Free Press—have spent more than a year evaluating the role of technology in fomenting hate.