Gallup

A new Knight Foundation and Gallup study confirms that, for Americans, the techlash is real, widespread, and bipartisan. From concerns about the spread of misinformation to election interference and data privacy, we’ve documented the deep pessimism of folks across the political spectrum who believe tech companies have too much power — and that they do more harm than good. Some findings:

In this report, part of the John S. and James L. Knight Foundation’s Trust, Media and Democracy initiative, Gallup asked a representative sample of U.S. adults to discuss key factors that make them trust, or not trust, news media organizations. Key findings:

Recent research from Gallup and Knight Foundation investigated how the use of opinion- or behavior-based metrics influenced study participants’ level of trust in the media.  Each participant was randomly assigned to an experimental group that viewed a news article and certain average historical trust ratings of the news source.

Americans' trust and confidence in the mass media "to report the news fully, accurately and fairly" has dropped to its lowest level in Gallup polling history, with 32% saying they have a great deal or fair amount of trust in the media. This is down eight percentage points from 2015. Gallup began asking this question in 1972, and on a yearly basis since 1997. Over the history of the entire trend, Americans' trust and confidence hit its highest point in 1976, at 72%, in the wake of widely lauded examples of investigative journalism regarding Vietnam and the Watergate scandal. After staying in the low to mid-50s through the late 1990s and into the early years of the new century, Americans' trust in the media has fallen slowly and steadily. It has consistently been below a majority level since 2007.

While it is clear Americans' trust in the media has been eroding over time, the election campaign may be the reason that it has fallen so sharply in 2016. With many Republican leaders and conservative pundits saying Hillary Clinton has received overly positive media attention, while Donald Trump has been receiving unfair or negative attention, this may be the prime reason their relatively low trust in the media has evaporated even more. It is also possible that Republicans think less of the media as a result of Trump's sharp criticisms of the press. Republicans who say they have trust in the media has plummeted to 14% from 32% a year ago. This is easily the lowest confidence among Republicans in 20 years.