Media Institute

NTCA CEO Shirley Bloomfield Remarks at Media Institute

Shirley Bloomfield, CEO of NTCA – The Rural Broadband Association, discussed the importance of rural broadband to small-town America and issues of concern to community-based broadband operators, including the Universal Service Fund and the Broadband Equity, Access, and Deployment Program (BEAD), at a Communications Forum luncheon at the St. Regis Hotel in Washington, D.C., on July 10, 2024. "I have to highlight what I think has been the most successful rural broadband initiative that has ever existed that flies a little bit under the radar.

Calibrating Digital Media Trends For the Post-Pandemic ‘New Normal’

COVID-19 has had a profound impact on the central role of digital media in our everyday lives. We now are in a historic transition, from a nation organized for a pandemic response to a recovery that surely will create a “new normal.” So it’s timely and important to look back at how digital media has been shaped during this period, and more importantly, to assess what lies ahead, based on current data and trends. This post-pandemic new normal, however defined, will not be binary.