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Internet service providers are stepping up their fight against a California net neutrality proposal that would explicitly prohibit providers from exempting material from consumers' data caps. The proposed law, approved last month by the state Senate and currently before the Assembly, restores Obama-era net neutrality rules that ban throttling, blocking, and charging higher fees for prioritized delivery. The measure also would explicitly ban "zero-rating" -- or the practice of exempting certain material from data caps.

Google is removing anonymized and encrypted user IDs from DoubleClick data transfer starting May 25, to align its data practices with the European Union’s General Data Protection Regulations (GDPR). The changes apply to all companies using the DoubleClick ID feature. The data remains accessible to advertisers, but the move makes Google the gatekeeper of the data to prevent data sharing and requires advertisers to use its platforms and tools.