Wall Street Journal

For publishers, Facebook’s plans to shake-up its news feed may mean a dramatic change in traffic from the platform. The social media company has said its new algorithm will prioritize what it calls “meaningful social interactions”—posts, photos and videos that users share and discuss. Content directly from publishers won’t perform as well unless people engage with it.

Facebook plans to start ranking news sources in its feed based on user evaluations of credibility, a major step in its effort to fight false and sensationalist information that will also push the company further into a role it has long sought to avoid—content referee. The social-media giant will begin testing the effort next week by prioritizing news reports in its news feed from publications that users have rated in Facebook surveys as trustworthy, executives said Jan 19.