Andrea Wenzel
Sourcing Innovation from a ‘Rural Journalism Lab’
[Commentary] Building on our previous research through the Tow Center and a workshop we held in August 2017 on strengthening storytelling networks and civic engagement in this region of Kentucky, over the past few months we embarked on a series of experiments with the Bratcher brothers in what we’ve coined a “rural journalism innovation lab.” Our work explored a range of approaches—around promotion, news products, and community engagement—aimed at driving residents into a deeper relationship with The Ohio County Monitor and supporting the outlet’s move to a $5-monthly subscription model, s