Digital Content

Less time spent on Facebook could deal a huge blow to Facebook’s once-ironclad business. But the company has a plan to counteract that: It is raising its prices. A lot. Even as Facebook reported that users collectively spent 50 million fewer hours a day on the network in the fourth quarter, revenue during that period increased 47 percent to $13 billion. Facebook pulled this off by boosting the average price per ad by 43 percent.

[Commentary] In the wake of ongoing concerns about online harassment and harmful content, continued terrorist threats, changing hate speech laws, and the ever-growing user bases of major social media platforms, tech companies are under more pressure than ever before with respect to how they treat content on their platforms—and often that pressure is coming from different directions. There is a clear need for hard data about specific company practices and policies on content moderation, but what does that look like?Part of the answer to these questions can be found by looking to the growing

[Commentary] Mark Zuckerberg announced recently that Facebook plans to ask its community to help rate news producers’ credibility. Randomly selected users will be asked whether they are familiar with an outlet, and if so, invited to judge its trustworthiness. The ratio that results — of those who know the source, the proportion that trusts it — will “inform ranking in the News Feed” (though Facebook has remained vague about its relevance compared with other metrics).

Accusations of “fake news” are all the rage now, with people often throwing around the term when they read an article that tells them something they don’t want to hear. But an entire industry called “product defense,” created years ago by the tobacco industry, uses falsehoods and misdirection to protect companies from bad media and regulatory scrutiny. The pharmaceutical industry is no stranger to these tactics. Document archives have revealed how tobacco companies helped create and hone product .defense strategies.

Top Democratic lawmakers slammed Facebook and Twitter for dodging new questions about Russian efforts to spread propaganda on their platforms.  For Rep. Adam Schiff (D-CA) and Sen. Dianne Feinstein (D-CA), their continued concerns center on the #ReleaseTheMemo campaign. The hashtag, popular at times on Twitter, calls attention a still-secret report produced by congressional Republicans that its leaders say shows abuse of power at the FBI.

Facebook has said it plans to avoid a repeat of the Russia fiasco by improving transparency. An approach it’s rolling out in Canada now, and plans to expand to other countries this summer, enables Facebook users outside an advertiser’s targeted audience to see ads. The hope is that enhanced scrutiny will keep advertisers honest and make it easier to detect foreign interference in politics. So we used a remote connection, called a virtual private network, to log into Facebook from Canada and see how this experiment is working.

Google says it will soon alter its Search tool to provide "diverse perspectives" where appropriate. The change will affect the boxed text that often appears at the top of results pages - known as a Snippet - which contains a response sourced from a third-party site.

At present, Google provides only a single box but it will sometimes show multiple Snippets in the future. The change could help Google tackle claims it sometimes spreads lies. But one expert warned the move introduced fresh risks of its own.

[Commentary] Where significant negative externalities are created, companies should be on the hook for the costs, just as an oil company is responsible for covering the costs of cleaning up a spill. The cost of the damage caused by election meddling is difficult to calculate. One possible solution is a two-strike rule: with the first strike, you fix the problem and, if possible, pay a fine; with the second strike, government regulators will change or remove the features that are being abused.

Mark Zuckerberg said that Facebook will now start showing users more local news stories in their feeds — the latest in a string of reforms the company has announced in 2018.  “Local news helps build community — both on and offline,” Zuckerberg wrote in a post. “It's an important part of making sure the time we all spend on Facebook is valuable.”

In November 2017, Facebook disclosed to investors that it had at least twice as many fake users as it previously estimated, indicating that up to 60 million automated accounts may roam the world’s largest social media platform. These fake accounts, known as bots, can help sway advertising audiences and reshape political debates. They can defraud businesses and ruin reputations. Yet their creation and sale fall into a legal gray zone. Despite rising criticism of social media companies and growing scrutiny by elected officials, the trade in fake followers has remained largely opaque.