danah boyd

[Commentary] We’ve built an information ecosystem where information can fly through social networks (both technical and personal). Folks keep looking to the architects of technical networks to solve the problem. I’m confident that these companies can do a lot to curb some of the groups who have capitalized on what’s happening to seek financial gain. But the battles over ideology and attention are going to be far trickier.

What’s at stake isn’t “fake news.” What’s at stake is the increasing capacity of those committed to a form of isolationist and hate-driven tribalism that has been around for a very long time. They have evolved with the information landscape, becoming sophisticated in leveraging whatever tools are available to achieve power, status, and attention. And those seeking a progressive and inclusive agenda, those seeking to combat tribalism to form a more perfect union — they haven’t kept up. The information war has begun. Normative approaches to challenging the system will not work. What will it take for news media to wake up? What will it take for progressives to start developing skills to fight back?

[boyd is a researcher of technology & society at Microsoft Research, Data & Society, NYU]

[Commentary] It’s a fact: while Americans have countless tools with which to connect with one another, we are also watching fragmentation, polarization, and de-diversification happen en masse. The American public is self-segregating, tearing at the social fabric of the country. Many in the tech world imagined that the internet would connect people in unprecedented ways, allow for divisions to be bridged and wounds to heal – a Kumbaya dream of sorts.

Today, those same dreamers find it quite unsettling to watch as the tools that were designed to bring people together are used by people to magnify divisions and undermine social solidarity. These tools were built in a bubble, and that bubble has burst.

[Danah Boyd is the founder of Data & Society]

[Commentary] In the United States, we’re moving towards tribalism, and we’re undoing the social fabric of our country through polarization, distrust, and self-segregation. And whether we like it or not, our culture of doubt and critique, experience over expertise, and personal responsibility is pushing us further down this path.

The path forward is hazy. We need to enable people to hear different perspectives and make sense of a very complicated — and in many ways, overwhelming — information landscape. We cannot fall back on standard educational approaches because the societal context has shifted. We also cannot simply assume that information intermediaries can fix the problem for us, whether they be traditional news media or social media. We need to get creative and build the social infrastructure necessary for people to meaningfully and substantively engage across existing structural lines. This won’t be easy or quick, but if we want to address issues like propaganda, hate speech, fake news, and biased content, we need to focus on the underlying issues at play. No simple band-aid will work.

[danah boyd is a social media scholar, youth researcher & advocate with Microsoft Research, Data & Society, NYU]