Kori Schulman

The Obama Administration Digital Transition: Moving Forward

Over the past eight years, the President, the First Lady, and the Obama White House have used social media and technology to engage with people around the country and the world on the most important issues of our time. From the very beginning, our mission has been to reach people on the channels and platforms where they already spend their time. This work began before President Obama took office in 2009, and, now, this work will continue. As this Administration draws to a close, we wanted to share how you can continue to follow and engage with President Obama, the First Lady, and other Obama White House officials, as well as how you can find content posted over the past eight years after January 20, 2017. Moving forward, the President and First Lady can be followed on familiar handles: @BarackObama and @MichelleObama.

The Digital Transition: How the Presidential Transition Works in the Social Media Age

President Barack Obama has made clear that a smooth transition between administrations is one of his top priorities, and digital is a key component of that effort. While much of the digital transition is unprecedented in the United States, the peaceful transition of power is not. There are some important principles we can work from. Accordingly, we have been working to ensure that our digital transition meets three key goals.

First, we are preserving the material we’ve created with the National Archives and Records Administration (NARA). From tweets to snaps, all of the material we’ve published online will be preserved with NARA just as previous administrations have done with records ranging from handwritten notes to faxes to emails. Second, wherever possible, we are working to ensure these materials continue to be accessible on the platforms where they were created, allowing for real time access to the content we’ve developed. Finally, we are working to ensure that the next president and administration – regardless of party – can continue to use and develop the digital assets we have created to connect directly with the people they serve.