Submitted: January 31, 2012 - 1:10pm
Last updated: January 31, 2012 - 1:53pm
Location:
NBC Universal, 30 Rockefeller Plaza, New York, NY, 10112, United States
When cable operator Comcast bought 51 per cent of NBCUniversal, the television and film group, many in the media industry doubted the marriage would be a happy one. Yet there are already signs Comcast is applying the same strategic acumen to its new content assets that helped make it the largest cable operator in the US. It has invested in new original programming, with shows such as The Voice, in an effort to turn round the struggling broadcast network. It secured critical sports rights at a cost of billions of dollars a year. And it has shown a willingness to redouble investment in businesses with which it was unfamiliar, such as films and theme parks.