Amazon’s Big Indian Rival Is Proof That Mobile Shopping Is Taking Over

A Q&A with Kunal Bahl, CEO of the fast-growing Indian shopping site Snapdeal.

Bahl discussed Amazon, government regulation and the Indian mobile shopping revolution. "You don’t want them [government regulators] to introduce regulations which are onerous for the industry. I don’t think it’ll happen,” he said. However, he said that Snapdeal’s main competitor, Amazon, is only allowed to sell to third parties in India.

Bahl says Snapdeal’s annual gross merchandise volume run rate has hit $1 billion and sales on mobile phones account for 60 percent of Snapdeal’s GMV. Howver, Bahl thinks that within the next 12 months, mobile sales will go up to 75 percent as user gain more trust in mobile commerce.