Associated Press looks to expand its automated stories program following successful launch

In the last three months of 2014, the Associated Press published 3,000 articles on the earning reports of US companies. Previously it could publish only 300.

With the exception of big banks, which have extremely complicated earnings reports, the AP is relying on automation software that scans company’s earnings and produces a narrative. Lou Ferrara, the AP Vice President and Managing Editor who oversees business news, said his customers have been happy with the increase in content. Ferrara mentioned sports leagues with smaller audiences as possible areas of expansion, such as Major League Soccer, the Women’s National Basketball Association, Minor League Baseball and Division II college sports.