Competing Against Big Cable Companies

How can a small internet service provider (ISP) compete against the big cable companies? Comcast and Charter together have roughly 55% of all broadband customers in the country, so they are formidable competitors. But the two big cable companies have one obvious weakness – their prices are significantly higher than everybody else in their markets. Every marketing push by these companies involves giving temporary low special prices to lure customers – but those prices eventually revert to much higher list prices. Fixed wireless access (FWA) is clearly competing in price. FWA broadband is not as fast or robust as cable company broadband, but the prices are attractive to a lot of consumers.