Digital to Pass 25% of Global Media Spend for First Time

According to a new report from eMarketer, spending on digital advertising globally will swell 16.7 percent in 2014 to $140.15 billion, marking the first time digital will make up more than one-quarter of media spend.

Unsurprisingly, mobile is driving that growth. Marketing spend on smartphones and tablets will jump 84.7 percent in 2014 to $32.71 billion.

Due to the ramp-up of mobile-centric ad products from social media players like Facebook and Twitter, smartphones and tablets will account for one-quarter of all digital spending in 2014. Overall global ad expenditures will reach $545 billion in 2014, up 5.7 percent year over year. That percentage doubled from 2013’s 2.6 percent uptick.