Google and Facebook Failed Us

In the crucial early hours after the Las Vegas mass shooting, it happened again: Hoaxes, completely unverified rumors, failed witch hunts, and blatant falsehoods spread across the internet. But they did not do so by themselves: They used the infrastructure that Google and Facebook and YouTube have built to achieve wide distribution. These companies are the most powerful information gatekeepers that the world has ever known, and yet they refuse to take responsibility for their active role in damaging the quality of information reaching the public.

BuzzFeed’s Ryan Broderick found that Google’s “top stories” results surfaced 4chan forum posts about a man that right-wing amateur sleuths had incorrectly identified as the Las Vegas shooter. This is playing an active role in the spread of bad information, poisoning the news ecosystem. The machines have shown they are not up to the task of dealing with rare, breaking news events, and it is unlikely that they will be in the near future. More humans must be added to the decision-making process, and the sooner the better.