How the San Francisco Giants Use Social Media to Score with Fans, Tame the Trolls

The San Francisco Giants are one of the best in Major League Baseball at utilizing social media. The team has the fourth most Twitter followers of any MLB team; it’s third in fans on Facebook. And Director of Digital Media Bryan Srabian is using every social media service he can think of -- from Pinterest to Tumblr to LinkedIn -- to keep fans in touch with the team. Srabian was interviewed to hear what it's like to be the person behind the Twitter account (and Snapchat account and Facebook account, etc.). He answered how he deals with Twitter trolls, uses social media to influence ticket prices, and keeps from gong crazy throughout a 162-game MLB season.