Mobidia: LTE Subscribers Consuming Twice as Much Cellular Data as 3G Subscribers

US cellular, 4G LTE and Wi-Fi mobile data usage continued on an upward trend in 3Q as wireless device users continue to increase their use of mobile apps and media, according to a Mobidia Technology report.

Data gathered from hundreds of thousands of wireless subscribers from July-September 2014 revealed that Verizon and Sprint wireless service subscribers are using more LTE data than their counterparts with AT&T and T-Mobile. Mobidia’s latest study also revealed that smartphone subscribers continue to rely on Wi-Fi networks, a finding consistent with those over the past few years. Subscribers using iOS and Android smartphones consumed 82 and 72 percent, respectively, of their mobile data on Wi-Fi networks, according to Mobidia’s latest Network Usage Insight report.