New cord cutting data spells trouble for traditional TV

TV viewers are abandoning traditional broadcast and cable networks for online streaming services, and new devices in their living rooms are making it easier for them to cut the cord.

That’s the gist of two new studies from Nielsen and GfK. Nielsen is reporting that traditional TV viewing dropped four percent last quarter. Viewing of streaming services rose to 11 hours per month, up from seven hours per month a year ago. Adding to Nielsen’s data is a report from market research company GfK that estimates that one third of all consumers who own a Roku box, Chromecast stick or similar streaming device have reduced or eliminated their pay TV subscription