Pew State of the News Media: Despite subscription surges for largest US newspapers, circulation and revenue fall for industry overall

Following 2016’s presidential election, some major US newspapers reported a sharp jump in digital subscriptions, giving a boost to their overall circulation totals. The newspaper industry as a whole, however, faced ongoing challenges in 2016, according to new Pew Research Center analysis.

Total weekday circulation for US daily newspapers – both print and digital – fell 8 percent in 2016, marking the 28th consecutive year of declines. (Sunday circulation also fell 8 percent.) The overall decline includes a 10 percent decrease in weekday print circulation (9 percent for Sundays) and a 1 percent decline in weekday digital circulation (1 percent rise for Sundays). Total weekday circulation for US daily newspapers fell to 35 million, while total Sunday circulation declined to 38 million – the lowest levels since 1945.