Think you’re locked into a mobile OS now? Wait until it runs your car

Source: 
Author: 
Coverage Type: 

Apple’s going to reveal more about the Apple Watch on March 9, but CEO Tim Cook has already started dropping hints during a trip to Europe: The Apple Watch will be able to start a car. But for people who are considering purchasing new cars today, Apple getting into the key fob game could end up having a significant effect on your resale value.

After all, if your car’s ignition only works with iOS -- or has no smartphone integration at all -- it’s going to be significantly less attractive to Android users who are considering buying your car secondhand. And if your mobile hardware not only powers features on your dashboard interface like mapping or music but basic automotive functions like starting the car then it only becomes more important for the vehicle’s valuation going forward.


Think you’re locked into a mobile OS now? Wait until it runs your car