Turning the tables on online advertisers

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Online advertisers collect tons of digital data to understand us as consumers. Now we're getting a chance to see what they're seeing. A team of digital specialists recently launched Floodwatch, a free extension for the Chrome browser that tracks and analyzes the ads that cross your screen as you move around the Web and displays the data visually to reveal a bird's-eye sense of how you're being targeted. Online advertisers -- or at least their algorithms -- are studying us all day long. This is an opportunity to study them back.


Turning the tables on online advertisers