TV Content Generates 80 Percent of Consumer Attention

TV content still generates 80 percent of consumer attention. TV websites are either the top sites in their genres or among the top five in key genres including news, sports, food, kids, weather, comedy, gaming, home, music and entertainment. And they get as much as Facebook and the four major internet portals -- Google/YouTube, AOL, MSN and Yahoo -- combined.

According to Nielsen and comScore data, Americans spend 175 hours a month watching video on the Internet. Of that 80 percent is spent with multi-screen TV content. The other 20 percent is spent with Internet activity, including search, social, mobile, email as well as video.