Intel, Microsoft Offer Smart-Sign Technology

Intel and Microsoft are promoting the idea of advanced digital signs in stores that aren't just for shoppers to look at. These look back. The two technology giants said Monday that they will collaborate to help companies create and use new forms of digital signs. By exploiting Intel chips and Microsoft software, the companies hope to bring more interactivity to such devices and help retailers customize marketing offers to consumers. Signs equipped with cameras and specialized software could recognize the age, gender and height of people in front of them, and tell what products and images received the most attention, the companies said. By gathering information about which messages are more effective, they add, traditional retailers could develop marketing approaches that better counter Web-based competitors.