Kantar: Android Was The Only OS Whose Sales Grew In All Markets It Surveys

According to numbers from Kantar Worldpanel ComTech, Android is the only platform that has grown over the last year in all the key markets surveyed by the research group. The rest saw their market shares either stay flat or decline in at least one geography. The figures, which compile smartphone sales for the last 12 weeks ended October 2, paint a pretty stark picture showing which platform is benefiting most from the growth in smartphone usage by consumers.

Taking the markets of Australia, Brazil, Germany, Great Britain, France, Italy, Spain and the U.S., the Android platform grew its share of smartphone sales anywhere between 19.3 percent and 50.4 percent (the full table for all countries is embedded below). Spain took the crown for the biggest amount of Android growth at 50.4 percent. The only other platform that didn’t see any decline in any single market was Microsoft’s Windows Phone 7—although it saw zero percent growth in several markets, and its highest-recorded sales share was pretty small. In Germany, it accounted for 3.2 percent of all smartphone sales; a completely different story to Android’s dominance in the period.