Reps Barton and Markey Generally OK with Verizon's Targeted Ad Consent/Disclosure

Reps. Ed Markey (D-MA) and Joe Barton (R-TX) appear generally satisfied with how Verizon handled consent for and disclosure of consumer's online information for a new targeted advertising program, but said they still wished it were an opt in, rather than an opt-out regime.

Verizon pointed out in the letters that they do not disclose individually identifying information. The company also argued that it took steps to notify customers individually, publicly disclose details of the program, and provided a "clear and easy way" for consumers to opt out. Reps Markey and Barton, co-chairs of the bipartisan privacy caucus, said the company "followed the law and exceeded common industry practices in this area." But they suggested that either the law or industry practice needed tweaking.