Red Brands and Blue Brands 2011

TV networks such as Fox News and the History Channel are the most popular brands among Republicans, while tech players including Google and Amazon hold the highest esteem among Democrats. And independents like TV and technology both. Fox News was Republicans' favorite brand again this year, according to the new annual report on brands and consumers' political affiliation from YouGov BrandIndex, and Google repeated as Democrats' favorite. The History Channel was the top-rated brand among independents. Five brands appear on all three groups' top 10 charts: the Discovery Channel, Johnson & Johnson, Cheerios, the History Channel and Clorox. In one unifying trend, Republicans, Democrats and independents all rates their top 10 brands somewhat lower this year than last year, with sharper drops among Republicans and independents than among Democrats. Fox News received a score of 68 from Republicans this time around, for example, down from 71.4 last year.