Allot MobileTrends Charging Report Shows 48% of operators are currently curbing data

Allot Communications, a supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers, released its inaugural Allot MobileTrends Charging Report which shows that 35% of operators are already implementing Value-based Charging strategies such as Bill-shock prevention and Social Networking plans that make applications such as Facebook, MySpace & Twitter zero-rated. The MobileTrends Charging Report is based on publicly available data, collected during Q3, 2011 from over 100 mobile operators worldwide. Operators are moving away from All-you-can-eat data plans towards Volume-based models, aimed at curbing usage, deferring investments and increasing ARPU.

According to the Allot MobileTrends Charging Report:
• 35% of operators sampled are already offering Value-based Charging plans, such as zero-rated Facebook
• Only 13.5% of operators sampled are currently offering ‘true unlimited’ plans
• 26% of operators sampled already have revenue sharing deals and charging models in place
• 48% of operators sampled are currently curbing data overage
• 15% of operators sampled charge for tethering, mainly in North America and EMEA
• Cloud music providers, Spotify, Pandora and Rhapsody are driving the revenue sharing charge