Commercial Confusion

Significant numbers of viewers -- especially older viewers -- find TV commercials confusing at least some of the time. But young adults aren't immune, either. Among 18-34-year-olds, just 2 percent said they're "very often" confused by commercials, but another 16 percent feel this way "somewhat often." This put them nearly on a par with the 45-54-year-olds, among whom 4 percent said they're "very often" and 14 percent "somewhat often" confused by TV spots. Such perplexity was least common among the 35-44-year-olds (2 percent "very often," 11 percent "somewhat often").