SNL Kagan: $2.5 Billion in Station Political Revenue This Year

SNL Kagan forecasts that political spending will reach $2.5 billion in 2010, which would represent around a 25% gain over the midterm elections in 2006. SNL Kagan says Sinclair Broadcast Group has the largest footprint of the local TV pure-plays in the 16 states with the most highly-contested elections. Gray is also well positioned, according to Kagan, with 14 stations in toss-up states like Florida, Kentucky, Nevada and Wisconsin. CBS and Univision get the nod as the network station groups with the most viewers in those states, though Fox has the largest footprint of all with 28 stations in 16 states.