Pandora Tells Candidates It Can Help Locate Voters

With a record amount of political advertising dollars expected to flow into the marketplace next year, online media outlets are ramping up efforts to grab a share, including digital-music service Pandora Media. Pandora will unveil a new targeted ad product aimed at political candidates and special interest groups. Using ZIP Code data gathered when consumers sign up for an account, Pandora can target ads to a defined geographic area such as a congressional district.