Originally published: November 28, 2011
Last updated: December 21, 2011 - 3:25pm
New data from comScore shows that 184 million U.S. internet viewers watched a record 20.9 billion online videos on Google's sites in October and that overall usage also hit new highs, with U.S. users watching 42.6 billion online videos.
That adds up to an average of 21.1 hours of online video usage per U.S. viewer for the month. Overall about 86.2% of the U.S. internet audience viewed online video at least once during the month. Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property in October with 161 million unique viewers. Facebook ranked second with 59.8 million viewers, who watched 346 million videos, followed by VEVO with 57 million viewers who watched 827 million videos, and the Microsoft sites, which had 49.1 million viewers who watched 661 million videos.
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