More Political Ads Headed to Primetime, Sports

Political advertisers generally prefer to air spots in local newscasts because they draw a lot of likely voters, but, according to the experts, the majority of their spots — around 60% — in recent years actually end up in entertainment and sports programming. And that imbalance may get worse in 2012, when demand for political advertising is expected to hit new highs, thanks in large part to changes in the law that have spawned a new breed of political advertiser, the super political action committee or super PAC.