Over-The-Top TV Bringing New Opportunities For Developers

The growing swell in connected TV variants means great new opportunities for content distribution services -- but also for their partners.

In one example, TV games distributor PlayJam, which has been placing its own selection of games on to boxes like BSkyB's for the last 11 years and now numbers 500 games, is now opening up as a distribution platform for other developers' games, too. Sporting an API to its network and a software development kit in an upcoming New Year beta, it's inviting third-party casual game developers to feed their games to TVs on its network, including those with Sony Internet TV, Samsung Internet@TV, Sky, Dish TV, Freeview and UPC.