Submitted: December 5, 2011 - 9:36am
Last updated: December 22, 2011 - 12:30am
Last updated: December 22, 2011 - 12:30am
Source:
comScore
Location:
ComScore, 11950 Democracy Drive, Reston, VA, 20190, United States
comScore reported holiday season retail e-commerce spending for the first 32 days of the November – December 2011 holiday season. For the holiday season-to-date, $18.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.
The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.25 billion. Tuesday, November 29 reached $1.12 billion, while Wednesday, November 30 reached $1.03 billion. These three billion dollar spending days currently rank as three of the four heaviest online spending days in history (with Cyber Monday 2010 being the other).
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