Originally published: December 8, 2011
Last updated: December 22, 2011 - 7:05am
Senators urged the Internet Corporation for Assigned Names and Numbers (ICANN) to move carefully with its plan to open the Internet up to hundreds of new domain endings at a hearing.
Sen. Jay Rockefeller (D-WV), chairman of the Senate Commerce Committee, said the group "better [move] slowly and cautiously." Kurt Pritz, a senior vice president at ICANN, said the group is expecting between 500 and 1,000 applications for new top-level domains. But an array of advertisers, businesses and nonprofits are worried the plan could force them to defensively buy up potential domains related to their brand. They have also expressed concern that the new domains would create opportunities for scammers to set up fake websites to take advantage of consumers. Dan Jaffee, vice president of government relations for the Association of National Advertisers, called the plan a "reckless experiment."