Hold those caps: The average web page is now almost 1MB


Source: GigaOm
Author: Ryan Kim
Coverage Type: reporting

Mobile broadband caps might not be putting the hurt on most mobile subscribers yet, but data usage is going to keep creeping up. And that’s without people doing any more actual browsing. The HTTP Archive charted the growth of the average web page and found that average web pages have grown from 726 KB a year ago to 965 KB now. The 33 percent jump is due in large part to more images and third-party scripts like ads and analytics. Javascript content, spurred on by the rise of HTML5, has grown over the last year by 44.7 percent, according to analysis by Royal Pingdom.

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