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Submitted: January 8, 2012 - 3:53pm
Originally published: January 8, 2012
Last updated: January 8, 2012 - 3:55pm
Originally published: January 8, 2012
Last updated: January 8, 2012 - 3:55pm
Source:
Fast Company
Author:
Neal Ungerleider
Location:
Beijing, China
The Chinese government has dreamed for years of creating an English-language news network that could successfully compete with CNN or Al Jazeera for global eyeballs. The TodayChina network is China's third attempt to start a BBC of its own. Will the third time be the charm?
TodayChina will be initially available to viewers in New York, Beijing, and Hong Kong. Another Chinese state-operated news network, CCTV News, already airs in New York and much of the United States. However, CCTV News has been hampered by cultural translation issues and a microscopic advertising budget. A second China-based news network, CNC World, is operated by the state Xinhua news agency and appears on a modest amount of American cable and satellite systems.
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