Why Didn't a Newspaper Create The Huffington Post?
Amid all the discussion about whether AOL overpaid for The Huffington Post, how much founder Arianna Huffington made from the deal, and whether the kind of search-engine optimization the site does is losing its relevance, it’s worth taking a step back to look at what Huffington and her team have accomplished: in less than six years, they built a media operation that is second only to the New York Times in terms of traffic, and almost as valuable. Traditional news organizations like the Times, meanwhile, have not only failed to do something similar, but have struggled to grow online despite the lessons provided by The Huffington Post and others. Why? Because they have too much to lose.
Why Didn't a Newspaper Create The Huffington Post?