Originally published: January 9, 2012
Last updated: January 9, 2012 - 9:25pm
One winner in 2012's political races already has been decided: local television stations. Spending on TV advertising likely will mount to historic levels as candidates again blanket airwaves with commercials pitching their virtues or bashing their opponents. The hard-fought, and expensive, battles will provide a welcome windfall for TV stations, particularly in the most tightly contested states that will decide if President Barack Obama wins re-election or loses to his yet-to-be-decided Republican opponent. Forecasters are calling for spending on political advertisements to increase up to 30 percent this year compared with 2008, setting a new record. Around 85 percent of the money that is raised and spent on advertising historically goes toward local broadcast TV. In 2012, that could total between $2.5 billion to $3.0 billion, said Ken Goldstein, president of Kantar Media's Campaign Media Analysis Group.
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