Expensive and Bitter Media War Already Ignited

Turn on the local news or a country music station and you cannot miss them: political ads insisting why one candidate (probably Mitt Romney or Newt Gingrich) is a political charlatan.

Then there are the more flattering ones that compare candidates to lionized figures of the conservative movement like Ronald Reagan. The airwaves in South Carolina are already thick with commercials from the Republican candidates, who are engaged in an intense competition for the attention of South Carolina voters. All of them are using their ads to try to establish their conservative credentials, but with major differences.