Big Media's Latest Mistake

[Commentary] Here's a bold strategy to help struggling big league sports teams: Ask the community to contribute players. For instance, instead of using only highly paid pros on the baseball diamond, try adding a citizen shortstop. And how about enlisting bloggers to serve as coaches? OK, you're right. Such desperate measures would eventually ruin teams, and before long fans would stop paying to come to games since they can always watch low-caliber competition free in the backyard. Yet this is exactly where many of the nation's struggling news organizations—particularly newspapers—are headed, in what is shaping up to be the second-biggest media miscalculation since the rise of the Internet.