Tablet Users Spend 50% More Per Purchase Than Smartphone Owners

According to Adobe Digital Marketing Insights, tablet users spend over 50% more per purchase at online retailers when compared with smartphone visitors, and 20% more when compared with traditional laptop and desktop visitors.

Adobe analyzed roughly 16.2 billion online transactions from 150 top U.S. retailers in 2011, finding that the mobile market has quickly become a lucrative cornerstone of the e-commerce industry. Tablet visitors to retail websites, the report concluded, are three times more likely to make a purchase than smartphone users. What's more, tablet visitors spent an average of $123 per purchase in 2011, the most compared with other devices and a figure that spiked during the holiday season. Desktop and laptop owners spent $102 on average, while smartphone owners spent just $80 per purchase at retail.