BIA/Kelsey: Local Online Ad Revenues Will Double By 2015

Local online advertising is still considered a largely untapped market, but BIA/Kelsey expects that to change over the four years.

The researcher is forecasting for local online ad revenues to reach $42.5 billion by 2015, nearly twice 2010’s $21.7 billion, for a compound annual growth rate of 14.4 percent. The view is predicated on improvement in the US economy. At the same time, the general local ad market is expected to benefit from a healthier economy along with everything else. BIA/Kelsey is projecting the total local ad market to hit $153.5 billion in 2015, up from $136.3 billion in 2010, representing a 2.1 percent CAGR.